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Rising Rent May Not Drive Homeownership, Research Says Recent research sheds light on the question: Are rising rents driving residents to homeownership? The research, done by Freddie Mac, shows that the majority of renters are staying put despite rising rents and favorable perceptions about renting are increasing. Freddie Mac commissioned Harris Poll to survey more than 2,000 U.S. adults online in March 2015 to get their perceptions about renting.